Plus, many of these tools can also help with other types of digital marketing like SEO. Whether you’re a PPC agency that needs help with managing your clients’ data or a business owner who doesn’t necessarily need to leave everything related to your PPC campaigns to an agency, you’ll find the solution for your needs in our list. Some of these tools focus on a single function like preventing click fraud while others can basically automate the whole process for you. Luckily, there’s a number of reputable PPC management software solutions that can help you to keep track of your paid search marketing campaigns and improve your ad spend. From keywords to bid adjustments, it requires non-stop monitoring. There are many moving parts to PPC advertising. Our partners cannot pay us to guarantee favorable reviews of their products or services. Our reviews are based on years of experience and countless hours of research. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer.
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